about good influence group
transforming
vision into victory
At GIG, we're dedicated to turning the dreams of digital creators, music artists, athletes, and other public-facing talents into scalable, successful ventures.
Our mission extends beyond mere product development; we aim to be a catalyst for creators and influencers, empowering them to launch scalable, talent-owned brands that resonate and endure.
our story
Founded by Gary John, a visionary with 20 years of experience in startups, product development, branding, and international sales, GIG was born from a simple yet profound belief: creators should own their success.
Based in 30A, Florida, Gary observed a gap in the market where high-converting creators were enriching third-party brands without harnessing their full potential. GIG was conceived to bridge this gap, offering a full-service, turn-key solution that transforms talent into triumphant brand owners.
Under Gary's leadership, GIG has evolved into a powerhouse team of business builders, brand developers, product developers, and strategists. Our collective expertise spans consumer brands, marketing agencies, e-commerce, mass retail, and manufacturing, making us uniquely equipped to bring visionary concepts to life.
Creator Ventures Support
Libby Reindl
Head of Creator Ventures & Services
Danielle Deffebach
Head of Creative
Kate Rooney
Senior Product Developer
Jessica Beychok-Boyer
Director - Products & Project Management
Bari Cohen
Director of Operations
Kylie Smith
Founder + CEO
Gary John
MEET THE TEAM
wildflower creative
Ellie Lawson
Ellie Lawson is the founder of Wildflower Creative, a boutique brand studio that helps soulful entrepreneurs bloom through intentional design and storytelling. With a background in fine art and over a decade in creative direction, Ellie brings a poetic, layered approach to building visual identities that feel as personal as they are powerful. At Momentum Con, she’ll share how to infuse more feeling into your brand — without losing clarity or confidence.
ellielawson.com
@ellielawson
Brighter Brand Co
Nate Shepherd
Nate Shepherd is the CEO of Brighter Brand Co., a strategy-driven creative agency helping purpose-led businesses shine with clarity, confidence, and a bold visual presence. With a background in brand psychology and years of experience scaling creative teams, Nate is passionate about turning big visions into brands that stick. At Momentum Con, he’ll share his framework for building a brand that doesn’t just look good — it leads with meaning.
nshepherd.com
@nshepherd
Quiet Roads, Wild Dreams
Raina Wells
Raina Wells is the author of Quiet Roads, Wild Dreams, a lyrical memoir that explores the intersection of solitude, creativity, and self-discovery. As a writer, speaker, and retreat guide, Raina helps creatives reconnect with their inner voice through stillness, nature, and intentional reflection. At Momentum Con, she’ll speak on how slowing down can actually spark deeper, wilder creative breakthroughs — the kind that change everything.
quietroadswilddreams.com
@quietroadswilddreams
our unique approach
What sets GIG apart is our holistic, high-touch, and people-first methodology. Our values of trust, reliance, expertise, and a blend of professionalism with fun, guide every interaction and decision.
We prioritize clear communication and connectivity with our clients, ensuring they can focus on their vision while we manage the complexities of product and venture development.
Our process is designed to be effortless for our clients, offering everything from ideation through go-to-market strategies, launching, and future expansion.
We're committed to creating wholly-owned business ventures that are not only successful at launch but are set up for long-term success.
your vision
becomes our mission
GIG's impact is marked by a series of successful launches and long-term partnerships with talent across various industries. Our dedication to delivering excellence and exceeding expectations has established us as strategic partners for talents aiming to expand their empires continuously.
Our goal? To bring your vision to life in every way possible, ensuring your products are not just market-ready but perfect. By aligning our expertise with your unique vision, GIG is redefining what it means to be a successful creator in today's digital world.
work with US →
Our process is designed to be effortless for our clients.
Effortless Brand Building Right In Your Pocket
our approach →
Each project receives dedicated attention from an Account Manager, Product Developer, Project Manager, Strategist and Operations Specialist, ensuring every detail is meticulously managed without the overwhelm.
We keep the entire process streamlined and the communication connected, allowing our clients to focus on their content, family, and personal life while we handle the complexities of brand building.
